Cosmetics are essential in women's lives, so girls often buy cosmetics. Many people should find a phenomenon. Now people buy more and more attention to the outer packaging of the product. Many girls buy cosmetics and buy good-looking cosmetics. However, there are many cosmetic packagings in life that are very common in appearance, but they work very well.
Due to the fierce competition in the cosmetics market, various manufacturers are investing more and more in the design of cosmetic packaging. For low-end and mid-range cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumer choice; for high-end products, small-capacity packaging is used to meet the needs of low-income people, especially young girls. Consumer psychology is due to curiosity.
Due to the inherent disadvantages of glass bottles (eg large, fragile, etc.), for general cosmetics, if plastic or composite materials can be used instead of glass containers for packaging design, they are usually packaged using plastic or composite containers. Cosmetics or cosmetics that are volatile and easy to dissipate, such as perfumes, are usually packaged in glass bottles.
The packaging design of cosmetics must correctly convey the cosmetic characteristics required by consumers for different personality needs, and express the aesthetic taste of different groups of people in order to successfully realize the sales of cosmetics.