Due to the fierce competition in the cosmetics market, various manufacturers are investing more and more in the design of cosmetic packaging. For low-end and mid-range cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumer choice; for high-end products, small-capacity packaging is used to meet the needs of low-income people, especially young girls. Consumer psychology is due to curiosity.
2. The use of glass bottles is limited.
Due to the inherent disadvantages of glass bottles (eg large, fragile, etc.), for general cosmetics, if plastic or composite materials can be used instead of glass containers for packaging design, they are usually packaged using plastic or composite containers. Cosmetics or cosmetics that are volatile and easy to dissipate, such as perfumes, are usually packaged in glass bottles.
3. Cosmetic packaging should be more and more adapted to the needs of personal development.
The packaging design of cosmetics must correctly convey the cosmetic characteristics required by consumers for different personality needs, and express the aesthetic taste of different groups of people in order to successfully realize the sales of cosmetics.