When the cosmetic packaging is put together

When the cosmetic packaging is put together


This is a world of looking faces, even the outer packaging of cosmetics is also spelled up. This is undoubtedly a challenge for cosmetic label processors.

Cosmetics are applied to the human body (skin, hair, nails, lips, etc.) by smearing, spraying, sprinkling or other similar methods to achieve cleaning, maintenance, beautification, modification and change of appearance, or to correct the body odor and maintain good condition. For the purpose of the product. Therefore, in addition to the simple cleaning and maintenance function, cosmetics can also bring sensory satisfaction to the user and enhance personal charm in social activities.

The global cosmetics market is expanding in size, and consumer demand for cosmetics has also increased with the increase in disposable income. The aging population has prompted more people to use cosmetics to maintain their youthful appearance, and the anti-aging beauty and skin care market is becoming increasingly active. At the same time, with the improvement of people's living standards and the renewal of concepts, the demand for cosmetics for men is also expanding, and it is developing in the direction of beauty, nutrition, curative effect, multi-functionality and naturalization of raw materials.

According to a market survey conducted by the China Business Research Institute, the cosmetics market in the emerging markets is growing strongly. The Asia-Pacific market is the world's largest consumer market for cosmetics, accounting for almost 36.9% of the global total consumption in the same period. Western Europe, North America, Latin America Afterwards.

In 2015, China's cosmetics market was 333.94 billion yuan, of which cosmetics retail sales reached 204.9 billion yuan, becoming the world's second largest cosmetics consumer after the United States. Although China's cosmetics market is growing rapidly, the consumption of per capita cosmetics is still at an early stage compared with developed countries. From the perspective of consumption space, the consumption level of Chinese residents is constantly improving, and the habit of pursuing beauty and individuality has gradually developed. Cosmetic consumption has a large market space.

Arconvert, a self-adhesive material expert, quoted L'Oréal's 2016 Cosmetics Market Research Report and said: According to the market size of global cosmetics in 2016, which has exceeded 254 billion US dollars, the global cosmetic packaging printing market will show good and stable in the next decade. The trend of growth.

In the past, offline entities such as department stores, supermarkets and hypermarkets, and specialized franchise stores have always been the traditional sales channels for cosmetics. In recent years, B2C, C2C and other e-commerce channels developed on the basis of e-commerce have developed rapidly and broke. The barriers to sales of cosmetics have become the third largest distribution channel for supermarkets and department stores.

SML notes that cosmetics and fragrances are gaining tangible benefits from RFID experts as the six peripheral markets for RFID

SML notes that cosmetics and fragrances are gaining tangible benefits from RFID experts as the six peripheral markets for RFID

According to Mr. Chiara Tomasi. Ian Renton, Marketing Manager of Arconvert SpA and owner of Renton Labels, the transformation of the cosmetics market by the Internet and digital printing technology can be described as “overwhelming”, completely changing the situation of big brands to dominate the world, so that some have special formulations. The niche cosmetics are not inferior to the traditional big-brand cosmetics. At present, more and more companies are participating in the competition in the cosmetics market, and the types of products are becoming more and more abundant. The fast-developing e-commerce channels and social media have opened up channel restrictions for different positioning brands in different regions in terms of information display, information dissemination and information sharing. It is easier to directly reach target customer groups, impress consumers and drive consumption.

“Label printing suppliers, such as us, have to quickly master new technologies in this market situation in order to better grasp the future – the trend of “multiple batches, mixed varieties and small quantities”. Said Mr. Renton.

Renton Labels uses a Xeikon 3030 dry toner digital press to process a large number of cosmetic labels, while other short orders are handled by the Epson Surepress L4033 inkjet printer.

In the UK, Amberley Labels is a fan of digital printing technology. The company has several HP Indigo digital presses. They realized that niche high-end brands are always pursuing perfection with almost rigorous rigor when ordering labels and packaging for their products.

Mr. Trevor Smith, Executive Director of Amberley Labels, said: “We must achieve a very high printing standard, from print quality to color consistency, from die-cutting to edging, every task must be done to achieve perfection. Their eyes."

In particular, Mr. Smith pointed out that serving these professional brands requires a high level of processing SKU (stock unit) capabilities and skills to provide the minimum order quantity and the shortest print length. “Some orders, the final finished label may only be 7-8 meters in length. Therefore, it is very important for companies to have short processing capabilities.”